Betfair target 6 Nations fans with tactical message

Betfair went live on the 31st January on the St Pancras Transvisions, with a strategically targeted and timely message. This activity was to promote the England vs. France 6 nations game in Paris that weekend and was aimed at the England fans travelling to Paris via the Eurostar. The creative promoted Betfair’s cash out option that allows punters to opt out of any bet at any time during the game.