Becks, art, Facebook and OOH

To celebrate Becks 25-year association with the artistic community, Posterscope UK and Vizeum connected social media and OOH through a Facebook competition that invited artists of the future to submit their own Beck’s label design.  The six winning entries were then painted live on a series of mural sites in East London while digital screens integrated into bus shelters displayed interviews with some of the artists, local information on participating venues and competitions to win some art.
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