Baywatch hold slow motion marathon stunt for release of new film

To celebrate the release of the new Baywatch film, Paramount hosted the world’s first Slow Motion Marathon in downtown LA.
Alongside some of the cast members, thousands of ‘runners’ took part, recreating the show’s original opening sequence complete theme song ‘I’m Always Here’ to keep participants motivated.
To promote the upcoming “Baywatch” movie, Paramount organized the Slow Mo Marathon — a “grueling” 0.3 kilometer race that had be run entirely in slow motion.
“Carbs for dinner and new shoes aren’t going to give you the edge this time,” organisers said on the Facebook page for the event. “The winner will be the person who demonstrates the greatest ‘Baywatch’ flare in slow motion — leave nothing to chance — hair, outfit, slow motion style, we want to see you go slow like a pro.”
The winner received “possibly the greatest prize ever presented in a sporting event” — a trip to Miami for the “Baywatch” premiere.
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Via: PR Examples