Bundesliga in its latest film organised a ‘loyalty test’ for the fans of various teams in the German football league. The online film, created by the Belgian advertising agency Duval Guillaume, showcases two fake football agents separately inviting three die-hard fans of FC Bayern Munich, Borussia Dortmund and Borussia Mönchengladbach. They asked them to change their […]
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Despite its rough-and-tumble offroad pedigree, most modern Land Rovers will never actually see mud. Instead, they’ll spend their entire lives navigating busy metropolitan streets and luxury shopping center parking lots. Apparently, Land Rover knows this as well, as evidenced by the company’s latest Evoque promotional video in which the compact SUV isn’t seen tackling sand dunes or […]
Out-of-home is reaching its ‘big bang’ moment as technology, data and infrastructure are now seamlessly coming together, writes Glen Wilson, the managing director at Posterscope. Les Binet and Peter Field’s recent IPA study, Marketing Effectiveness in the Digital Era, again draws attention to the importance of reach and time spent with a medium as key drivers […]
Art on the Underground, the Transport for London public art programme, is creating a London-wide exhibition of work by women to mark 100 years since women first won the right to vote. The work is part of London Mayor Sadiq Khan’s new gender equality campaign “#BehindEveryGreatCity”. It will be the first time that Art on […]
In 2017, 11,000 families in Denmark could not afford Christmas, an increase of 525% over the last six years. To save their Christmas, the Danish Red Cross created a unique Christmas tree stand in the colour and shape of their own logo. Whenever people bought a Christmas tree, they could choose to pay a little extra […]
Airports are crowded with people from different backgrounds. For Christmas 2017, KLM brought them together with Connecting Seats. Two seats were placed in a departures lounge and translated every language in real time, so people with different cultures, world views and languages could understand each other. [youtube width=”300px” height=”200px”]W_GZCkcGHT0[/youtube] Via: Guerilla Blog
In an Irish media first, Posterscope’s Irish office PML Group has delivered dynamic Digital Out of Home at scale in a campaign using its proprietary Dynamic platform. Working in conjunction with Starcom and creative agency, Rothco, PML Group rolled out its new capabilities with a National Lottery campaign which encompassed a live countdown clock to […]
Smirnoff celebrated inclusivity in nightlife culture for the next chapter of their “We’re Open” campaign on the Piccadilly Lights, over the festive period. The campaign ran on Ocean Outdoor’s iconic Piccadilly Lights during the festive period between 25th – 31st December, and also included a countdown to New Year’s, where huge crowds gathered during the […]
To promote the Cubanisto’s ’House of Mask’ parties everywhere in Belgium, AB Inbev, Vizeum, Isobar, Urban Media and Posterscope created a pop-up store during December in Brussel’s city center, with a custom-made branded storefront. People were invited to try out the new rum flavoured premium beer, inspired by the vibrant spirit of the Caribbean. [youtube width=”300px” […]
At the end of 2017, Posterscope Belgium helped Orange to surprise its customers with gifts and promotions during the festive period. Each person who made a purchase at Orange’s store in Antwerp was presented with a chance to play the giant 240m² claw crane on the front of the store. Each present successfully grabbed contained a code, […]