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'Magic' billboard reads people's minds

To promote the Quebec City Magic Festival, a unique outdoor eye-tracking billboard was set up at a bus shelter. Unbeknownst to commuters, ‘The Mind Reading Billboard’ would use modern-day technology to identify the card they set their sights on, although the trick truly seemed magic with its startling degree of accuracy. As it’s always better […]

Perrier transforms Shanghai Metro into a jungle

For the PerrierXWild limited edition designed by artist Juan Travieso, Perrier transformed Shanghai’s South Huangpi Road Metro station into a jungle with STDecaux. The pillars were decorated as giant trees with artificial treetops. When passengers walked by, the trees would light up gradually from the roots, and passengers would hear the lion roar. In addition, […]

Laser activation allows X-Files fans to invite aliens to Earth

Promoting the global return of the cult series ‘The X-Files’, an outdoor & digital activation was set in motion from January 10th to the 13th allowing fans who, just like agent Mulder, believe “the truth is out there” to send laser messages inviting aliens to visit the country. Taking in hands a new technology developed […]

These cheeky ads from Haiti hope to use Trump’s words against him

President Trump’s comments referring to certain nations, including Haiti, as “shitholes” provoked widespread anger and outrage. But one agency creative in the Caribbean nation is working on a more lighthearted response—raising money to run out-of-home and print ads in Washington, D.C., that aim to use Trump’s words against him to boost the image of Haiti. Fabien Dodard, […]

CES 2018: The out-of-home perspective

With a strong emphasis on smart cities, there were clear implications for the out-of-home sector at this year’s Consumer Electronics Show, writes Ahmad Sayar, VP of Strategy and Innovation at Posterscope US. Last year marked the 50th anniversary of CES, the largest global gathering of technology and innovation, with over 4,000 exhibitors spanning across 2.6 […]

Budweiser's booze-free beer Prohibition stars in anti-drink drive campaign

Budweiser is using its new alcohol-free sub-brand, Prohibition, for an ad campaign tackling drink-driving over the Christmas period. The ads, which appear in out of home sites and digital platforms throughout December, are running in collaboration with the Department for Transport’s road safety campaign, THINK! Rowan Chidgey, marketing manager for Budweiser UK, said: “We’re really […]