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Surprising pop-up store challenges Valentine's Day conventions

Talking teddy bears. Boxes of candy. Jewelry. Greeting cards covered with hearts. These may sound like typical Valentine’s Day gifts for your sweetie-pie. But at the One Love Foundations’s #LoveBetter pop-up shop in New York City, such items aren’t exactly tokens of affection. They’re not even for sale. Rather, the products are designed to start meaningful conversations […]

Open canvas: best out of home (February 2018)

Two experts pick their favourite out of home campaigns and explain why their chosen work makes the most of the medium Nicolas Roope, executive creative director, Poke London When you put art in a gallery you kind of kill it. We have to create these white boxes so art’s many subversions don’t spill out onto […]

Snickers opened a Valentine’s Day restaurant, for couples who forgot to make reservations

Sometimes, albeit rarely, it pays to forget it’s Valentine’s Day. This was true for some lucky couples in London yesterday who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back—as the Mars candy brand tends to do every Valentine’s Day—by opening its own restaurant catering exclusively […]

Campaigners park three striking billboards outside the Grenfell Tower

Three billboards have appeared outside the charred remains of Grenfell Tower, west London, in homage to the 71 people confirmed to have died in the devastating fire on the 14th June 2017. The large red and black billboards, attached to three roving lorries, were also spotted outside St Paul’s, Parliament Square and other locations across […]

Unmanned boxes in unlikely locations show wherever there's a phone, there's a doctor

For every 33,000 Filipinos, there’s only 1 doctor. And for those living in far-flung areas, reaching a clinic, hospital, or a doctor will take hours of travel and thousands of pesos. These statistics opened creative agency GIGIL’s newest online video for KonsultaMD, a phone-in service for people needing medical consultations. KonsultaMD involves a team of […]

Posterscope Netherlands launch festival billboard and mobile network to reach millions at events

Posterscope Netherlands has developed a special Out of Home network which can be used to reach millions of festival event visitors online and offline. 25 billboard signs at high traffic event locations will reach 4,000,000 event visitors at the Netherlands’ 5 biggest events (Vierdaagsefeesten Nijmegen, Glow Lichtfestival Eindhoven, Amsterdam Light Festival, Amsterdam Gay Pride  and Uitmarkt Amsterdam) The network will also include […]

OOH displays boost National Geographic’s Photo Ark campaign

Whether driving down the interstate, waiting at a train station, or visiting city centers like Times Square, consumers across the country were inspired by out of home (OOH) media featuring images from National Geographic’s Photo Ark – a bold, multi-year project aimed at saving animals at risk of extinction. Read More ….  

Punching bag lets customers customise their bitter

Customers in bars were encouraged by Farnham Ale & Lager to ‘measure their bitterness’  when watching their sports team play in bars. If their team was defeated, the would punch a bag to score points- proving the more bitter you are, the more bitter your beer would be. [youtube width=”300px” height=”200px”]J7F5NSmpN94[/youtube] Via: Guerilla Blog