On Nov. 11, the Louvre Abu Dhabi opened its doors. It calls itself the first “universal museum in the Arab world,” exhibiting art from a globalized perspective. But the United Arab Emirates doesn’t really have a strong museum-going culture. Thus was conceived this insight: If traffic won’t come to the art, why not bring art […]
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With the Beast from the East blanketing most of Scotland in thick snow, Tennent’s Lager has served up a brrr-illiant bit of fun to those enjoying a day off. The brand has transformed a 34-metre billboard into the UK’s biggest snowball target, located next to Glasgow’s River Clyde and appearing next to the city’s Squinty […]
In Australia, drowning is the leading cause of accidental death for children. CPR can save a child’s life but CPR instructions are often out of sight, out of date and out of reach. Rescue Rashie turns children’s rash vests into CPR signs. To ensure it’s fashionable and wearable for kids, a one-of-a kind-design conceals the […]
Doomsday is coming at you hard and fast in Hapa Sushi’s new campaign reminding us to “eat well before it all ends.” The Colorado-based restaurant chain teamed up with TDA_Boulder to fuse Donald Trump with raw fish (a winning combination, apparently). Uncensored and unedited tweets from the president are appearing in outdoor placements, on social […]
BMW started a war with Audi by mounting an outdoor banner right in front of Audi’s showroom. The banner read, “It’s never too late to change your mind.” So Audi, responded with another banner right behind BMW’s one saying: “LOOOOL, you don’t change from a winning brand.” The “LOOOOL” showed in Audi’s banner was created using its rings in […]
2018 looks set to be another roller-coaster year for the global travel industry. In this piece, James McEwan, Managing Director of PSI, identifies some of the political, economic and technological factors that will impact the way consumers travel this year. Read More….
Posterscope Belgium, post an annual overview guide to the OOH marketplace. This is their summary for 2018 covering the Belgium and Luxembourg regions. For more detail and guidance on their perspective, please click HERE ….
The awards recognise the stand-out OOH campaigns from 2017, in terms of creative rating and campaign recall among the Dublin public. Congratulations to all the advertisers, media and creative agencies involved in these brilliant OOH campaigns. Read More …..
Chubby Hearts over London is a public design project conceived by the fashion designer Anya Hindmarch as a love letter to the city. Starting on Valentine’s Day and continuing as a celebration of London Fashion Week, giant ChubbyHeart balloons will be suspended over (or sometimes squashed within) 29 famous London landmarks and prominent locations across the Capital. The […]
Cadbury’s Eggperiential Hunt hits Dundrum With the hunt for the white crème eggs really heating up and everyone scrambling to find one, Cadbury surprised the unsuspecting shoppers of Dundrum, Dublin with the opportunity to find the elusive eggs. On Saturday 3rd February, four hunts took place over the course of the day with each hunt […]