TBWA’s Digital Arts team created a campaign that rewarded people with exclusive digital content if they checked-in to McCafe’s using Facebook Places or Foursquare. Content changed every day and included animations, film and music. via: mad-blog
This author has yet to write their bio.
Meanwhile lets just say that we are proud Postimport contributed a whooping 1844 entries.
Remote controlled poster units for Alfa Romeo literally followed shoppers through a shopping centre in this recent campaign bought by Posterscope in Belgium. The copy read “There’s no getting away from an offer this good”. [youtube width=”300px” height=”200px”]Yh1lKbzg_lQ[/youtube]
The Media Merchants worked with Taxi 2 to create the MINI Vending Machine, the first ever fully interactive (via SMS) night projection in Canada. The MINI Vending Machine showcases the latest 2011 MINIs and passersby are able to interact with the projection by texting to a shortcode to select the MINI of their choice. Upon […]
How many people can fit inside the new MINI Countryman? In public spaces across the UK members of the public were invited to record video footage of themselves in a specially constructed booth at each location. Using the latest interactive digital installation technology, this was then uploaded and projected onto the inside of the MINI […]