Arla Best of Both Paints the Town Yellow!

Red, blue and green are the colours of the bottles of milk in the current market, however, Arla Foods have decided to add one more colour to the supermarket shelves by launching a new milk brand. Best of Both (BOB) tastes as good as semi-skimmed but is as healthy as skimmed. To promote this new product, Carat and Posterscope have ‘Painted the Town Yellow’. From February 29^th until  13th March Brighton will be overwhelmed by bright yellow OOH formats including Roadside 48 Sheets, Roadside 6s, Phone Kiosks, T-sides, Supersides, Banners, Lamppost banners, Lamppost wraps, wrapped bus shelters along with some more unusual formats.