April Fools' with Clear Channel!

This year, Clear Channel challenged advertisers to tease the nation on April Fools’ Day via our Adshel Live national network. We offered brands the chance to deliver a unique April Fools’ campaign across 500 digital screens, delivering up to 600,000 plays and 1,000,000 impressions. No joke!
We invited advertisers to invent a campaign that intelligently utilised Adshel Live and the power of digital Out of Home on the 1st of the month, when the flexibility of digital creates a truly engaging April Fools’ opportunity. Brands could have their ads displayed to the nation all morning – and then their April Fools’ activity could be revealed instantly come 12pm.
The overall response was fantastic. We subsequently served April Fools’ campaigns from over 10 brands including:
Aunt Bessie’s
Vizeum and Posterscope created a tongue-in-cheek campaign for “Bessie: A true rags to roasts to riches story”, a blockbuster biopic with a release date of April 1st. Featuring Aunt Bessie, spoof reviews and lots of Yorkshire puddings, capturing the brand tone beautifully.
Oreo has a history of topical campaign executions – last year they even staged a real-time #OreoEclipse on our premium brand, Storm’s, Coventry House screen. Given this, it was no surprise to see Mondelez, Posterscope and Carat giving Oreo a taste of the April Fools’ action, using Storm to create their ‘UFOREO’ hoax. Realistic news-flash style adverts created a spoof UFO sighting in central London, which was actually a manned drone.
All of the April Fools’ advertisers created exciting and engaging campaigns that worked fantastically – showcasing the powerful flexibility and context that can be delivered by digital, and harnessing the reach of our estate to engage the UK public with some innovative April Fools’ pranks.
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