Annie Rickard explores the Untouchable OOH Experience

Annie Rickard, Global President Posterscope UK, chaired a panel at the 2016 Festival of Media entitled ‘Untouchable OOH Experience’, featuring Matthew Dearden, President Europe, Clear Channel Outdoor, Suzy Jordan, Director of Commercial Strategy, Exterion, and David McEvoy, Marketing Director, JCDecaux.
The session examined how out of home is both touchable and untouchable – real-time, immersive, rich and interactive. The panellists were asked if OOH is ahead of the advertising curve and how it is evolving, and what physical and technological advancements are pioneering OOH and other areas of media. They also discussed how digital, programmatic and courting personalisation keeps OOH front and centre.