AFR Gets Contextual

AFR gets back to its roots, bringing back their ‘Daily Habits of Successful People’ tagline and implementing an OOH campaign to bring this to life, targeting this niche, time poor audience in an engaging way.
As part of the campaign, Posterscope Sydney devised a contextual, day-parted campaign to achieve cut-through and build rapport with our audience, whilst utilising Helix Persona audience data to develop a highly targeted buy – ensuring AFR was front and centre both where our audience lived and worked.
Ranging in environments from Airports, Roadside and Office Buildings, all the way to CBD Cafes – this campaign went back to basics to develop quirky creative that spoke to the environment, whilst re-establishing AFR’s position as thought leader in the Australian Market.