Aeroflot Long Term Branding

PSI and Posterscope Russia worked closely to plan a long term European OOH campaign for Aeroflot.
The Russian Airline company  used giant banners and large format lightboxes, in high traffic areas around airports and airport exteriors to create brand awareness and drive sales.
The campaign went live at the beginning of March 2015, for a 10 month period in London Heathrow, UK and across main German airports, including, Frankfurt, Dusseldorf and Munich.
aeroflot image 2 March 2015