adidas: ‘Light You Up’ projection

Another great adidas campaign demonstrating their passion for sport, created by Posterscope USA and Carat. Key locations in New York and Boston were selected for adidas’s ‘Crazy Light’ projections which involved displaying powerful sporting imagery as well as driving audience interaction using social media.  Facebook fans were invited to log onto an adidas Facebook app and post an answer to the question ‘What does light get you?’ Each response was rewarded with the person’s name appearing on the big screen, plus a sharable image and video, to show off with to their friends.