adidas – #ACE16 Green Light

adidas’ eye-caching “Boss Everyone” Campaign is continued in out-of-home and there’s no better place to stage adidas new football shoe than urban soccer fields.
Selected hot spots in urban environment illuminated with atmospheric bright-green lights, creating the look of the “Boss Everyone” campaign. With large format projections, the soccer field became interactive playgrounds for the Adidas football community. The projections reacted to balls, bouncing against the wall. An immersive, interactive brand experience that also went viral on social web.