ABOUT US
Posterscope is the world’s leading location-based marketing specialist. We have a deep understanding of what people think, feel and do out of the home, making us experts in reaching and influencing audiences in the physical world. We combine insight, data, technology, capabilities and people to create compelling, creative and quantifiable solutions which make a meaningful difference to businesses and brands.

WHO WE ARE

About us

Posterscope is the world’s leading location-based marketing specialist. We have a deep understanding of what people think, feel and do out of the home, making us experts in reaching and influencing audiences in the physical world. We combine insight, data, technology and smart people to create compelling, creative and quantifiable solutions which make a meaningful difference to businesses and brands. We enable brands to navigate the complex, location-based marketing landscape with ease, to develop dynamic and integrated communications and to build rewarding customer relationships.

Key Facts:

– Posterscope has over 1,000 people in 49 offices located in 30 countries worldwide.

– Globally, Posterscope book over 30,000 OOH campaigns every year and its billings are in excess of $3 billion.

– PSI is Posterscope’s industry-leading international and travel specialist. It has an unparalleled knowledge of the international traveller, and the airport audience, environment and media, around the world.

Part of dentsu international

Posterscope is one of the nine leadership brands that make up dentsu international (part of dentsu group). Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CRM, and creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists. View their website

The World is Changing

In unison with the seismic changes we’re witnessing across the media, marketing and communications world, out-of-home is also transforming at pace and is presenting many new and exciting opportunities.

In this context and building on nearly 30 years’ experience as the leading, global OOH specialist, Posterscope has market-leading technology and data-led customer offering, supported and delivered by a diverse and expert team.

We firmly believe that we have the leading technology platform, the best planning tools, the strongest data and analytics capabilities, the most advanced automation programme, the broadest and most diversified view of the out-of-home channel and, most importantly, the best people.

Award-winning work and thought-leadership

The Posterscope network is renowned for its innovative work and thought leadership.

We also excel on the awards front, being accredited with over 160 awards globally in the last year. In addition to those won in recognition of our outstanding client campaigns, we are proud to have received many industry accolades. Recent examples of these are Mediatel Connected Agency of the Year 2019 (Posterscope UK), Global Marketing Excellent Awards Agency of the Year (Posterscope India), The Outstanding Contribution Award’ at the Beijing Advertising Association Awards (Posterscope China), and the ‘Award for Excellence’ at the Press, Outdoor and Promotion key awards (Posterscope Italy), to name just a few.

What we do?

Introduction

We deliver leading performance across Out of Home planning and buying, both domestically and internationally. We also provide advanced research, data and analytics skills, specialised digital OOH services and expertise in mobile and broader location-based marketing.

Location-Based Marketing Expertise

Our interrogation of numerous different location data sources and use of a range of analytics tools gives us an in-depth understanding about where people are across a diverse range of environments, what they’re doing, what their interests are, and how to communicate with them most effectively.

Technology and Tools

Posterscope’s ECOS is a global, proprietary end-to-end campaign management platform with a range of applications designed to support and enhance business activity in the following areas; Campaign workflow • Location and comms planning • Data analytics • Mapping and visualisation • marketing and Communication business intelligence • Automation

The ECOS platform supports all our individual business service workflows. From superior planning functionality that can ingest any 1st or 3rd party location data to Google API mapping visualisation, along with in-depth business and finance reporting. ECOS can deliver all automation functionality.

ECOS is a key foundation of our future business and is currently live in 23 Posterscope markets, with the plan to roll out to a number of others in the next 2 years. ECOS allows us to digitally connect with our media owner partners and customers, enabling more data-driven, digital, automated media planning and buying.

Real-Time OOH

Posterscope’s partnership, and subsequent acquisition of Liveposter in 2017, enables us to deliver ‘dynamic’ campaigns in real time, increasing digital campaign effectiveness, and signifying our commitment to remain at the forefront of Out of Home, not only bolstering its global real-time capabilities, but also by providing a unique offering.

Furthermore, Liveposter enables us to approach OOH planning in a holistic manner that reflects the needs of our clients. Delivering dynamic Digital Out of Home at scale, will no longer be the exception but will become the norm on any OOH plan.

Airport Consultancy and Expertise

PSI, Posterscope’s international division, provides powerful marketing solutions to engage audiences travelling internationally; a central hub for global location-based campaign delivery. PSI’s expertise in location-based touchpoint activation across markets is unrivalled – delivering the right solutions for clients across the entire, global travel corridor.

Understanding the Consumer

Our world-leading OOH Survey OCS (Out-of-Home Consumer Study) is the largest single source consumer survey measuring attitudes and behaviours in the OOH space. OCS delivers the insight to create the optimum OOH marketing and comms plan, determining the most efficient format and environment mix to engage with the consumer at the right time, in the right place, in the right mindset.

The survey now runs in 30 Posterscope countries with a sample of over 100,000 adults, delivering a balance of consistent knowledge of the global OOH consumer coupled with in depth market specific insight on differences in the local OOH landscape which shape consumer journeys.

Bespoke Data Partnership

We have formed the most relevant external data partnerships to ensure that OOH solutions incorporate and capitalise on any opportunities possible in the medium. For example, in the UK, these include, mobile-based businesses; EE, GroundTruth and Proxama, Smart city technologies expert; the Digit Group, and behavioural user interest profiling tech provider, Locomizer. In Singapore, Posterscope has partnered with DataSpark, a subsidiary of Singtel to launch near real-time mobile analytics. PSI, meanwhile has recently partnered with Global traveller intelligence provider ForwardKeys.

OOH Consultancy

As well as devising and managing brand communications, Posterscope also works with many brands, advertisers and media owners on a consultancy basis, for example advising retail clients on optimum locations to launch new stores or evaluating owned media assets.

Print Production and Logistics

We provide an integrated service including production of all formats and materials for the OOH market. These include poster production and delivery, large scale internal and external building wraps, full service bespoke customisations of large and small format locations, design, production and logistics of experiential and event space builds and the procurement of branded assets.

Digital OOH Production

We provide a competitively-priced digital OOH production service, from the simple animation of static OOH copy to the provision of more complex creative for digital OOH screens.

Data and Analytics

Data and Analytics is integrated throughout the planning and buying process, and any location-based consultancy services that we perform. From the use of third-party data through our data partnerships, right through to campaign evaluation, enabling us to make more informed and effective business decisions.

OUR CULTURE

Our People

We are passionate about our people and see them as our most important asset. We employ the best talent who are fully committed to their clients and their role and have the balance of skills and experience required. And in return for their valuable contribution we look after them well.

Diversity of Skills Across the Business

Over the last several years, we have worked hard to diversify our talent to achieve a powerful balance of traditional OOH media skills and those of newer and emerging areas.

This blend of talent is seen right across our business and is also very evident in our management team which provides a wealth of OOH rigour and professionalism along with extensive experience of digital, programmatic, data, technology and content.

Diversity and Inclusion

Diversity and inclusion is a key and ongoing focus for us at Posterscope.

We champion diverse and inclusive thinking that generates better outcomes for our people, partners and communities in the connected economy. We believe that with a focus on creative thinking, diversity of perspectives, thinking approaches and backgrounds our clients’ businesses will thrive.

We recognise and celebrate everyone as individuals, and foster a culture that does the same.

Talent Development

A core driver of success across the Posterscope business is its consistent investment in top tier talent but extensive training is also crucial to achieving an energised and innovative culture. In the UK for example, over 60% of our staff have achieved at least one Institute of Practitioners in Advertising (IPA) qualification, we have been an IPA CPD Gold winner for 9 years and have held IPA Platinum status for the last 6 years (one of only 21 of the 300 IPA agency members that have this level of accreditation for outstanding approach to Continuous Professional Development).

Best practice in Talent Development is shared across the Posterscope global network.

Corporate Social Responsibility

We strongly believe in supporting our local communities, those in need, and environmental projects through staff volunteering and working closely with our charity partners.

Some notable projects include Posterscope UK’s partnership with Breakthrough, Media Trust and the local soup kitchen, Posterscope Netherland’s Sheltersuit initiative, PSI’s fundraising efforts for Smart Works on Women’s International Day, Posterscope Brasil’s billboard creation to fight against the Zika virus, and the entire Posterscope network’s involvement in Project Everyone – delivering a global digital OOH campaign to share the UN’s Sustainable Development Goals. Click here

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ABOUT US