38smiles Stunt Raises Awareness About Abandoned Dogs

Non-profit animal rescue 38smiles has joined forces with MullenLowe MENA UAE to create a social experiment raising awareness of abandoned pets.
According to research, 3,000 pets are abandoned each year in Dubai, but unfortunately it’s not a visible problem.
To make this invisible problem visible 38smiles equipped abandoned cars with motion sensor speakers to create a disruptive moment, hitting people in key locations with the message.
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