Just who is an Out-of-Home consumer anyway?
From the moment they leave their homes they are surrounded by Out-of-Home media. It cannot be turned off, it cannot be avoided. In fact Out-of-Home advertising is welcomed as a way of enhancing environments, experiences and journeys.
Consumers spend 25% more time out of their homes than 10 years ago.
Working days are longer, time spent travelling to and from places has grown and more is wanted out of leisure time. OCS3 and Touchpoints state that in the UK...
18 hours is the time an average working adult spends travelling every week.
20 million consumers aged 20-44 state their regular day-to-day journeys seem to take them longer these days.
24 million people said they prefer to be active in their leisure time.