On the 8th May 2018, Mediatel hosted The Connies. The annual awards recognise and celebrate innovation and the emerging best practise from across all sectors of the media landscape, showcasing initiatives that meet the needs of leading media businesses and practitioners in delivering value to the connected consumer.
This year Posterscope received the UK Grand Prix for its outstanding Very campaign, created in collaboration with Vizeum UK. The campaign also received the award for Connect Campaign of the Year.
Posterscope produced a “brilliant campaign” for online retailer Very, which “delivered on the promise of a digitally evolved and connected out of home market,” said judge Robert Ellison, senior comms planning manager UK&I, Unilever.
“Of note was the use of live proprietary data, which maximised the greater flexibility afforded by a connected medium. Best of all, it delivered significant and tangible business impact.”
Posterscope was also highly commended by the judges in the Connected Agency of the Year category.
Cross, director at Chartroom and chair of the judges, said that “the level of innovation, creativity and endeavour evident in this year’s Connies was truly impressive, offering a barometer on the smart collaboration that is being forged in today’s connected ecosystem.”
Also commenting on this year’s awards, Derek Jones, CEO of Mediatel, said: “2018 recognises outstanding achievements from a variety of businesses operating in the connected market. It is great to see how data-powered strategies are now really driving creativity and innovation.”