Guinness tests the nation’s belief for the Rugby World Cup with dynamic ‘Belief O’ Meter’
For the Rugby World Cup, Guinness are testing consumers’ faith in their teams by running a dynamic campaign to engage fans with a live Instagram poll on DOOH.
Running across the whole of UK and Republic of Ireland, the campaign shows a “Belief O’Meter” that’s specific to its representative country. Data is pulled from live Instagram polls which ask the local country who they think will win their team’s next game. In a dynamic first, the Belief O’Meter visualises the results, and fills up a pint glass to the corresponding level of ‘belief’.